Discover the Formula That Attracts Younger Members

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Evolving communications channels and consumer expectations demand a new style of engagement, especially if cooperatives want to maintain and grow relevance among young adult members. In this session, you’ll learn about new NRECA research on young adult member values, interests and service expectations and what strategies and messages resonate best with members. You’ll then hear from a trio of cooperative leaders who are innovating through change to effectively engage the next generation.

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