How to Maximize Use of the Co-op Brand: Insights from an Agricultural Cooperative

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Cooperatives are member-owned businesses that have brought individuals and businesses together for generations to solve big problems. The cooperative community faces a generational opportunity: to ensure others understand how cooperatives are a strategy to have greater control of their economic futures. Attendees will hear from an agricultural cooperative about their experience in utilizing the cooperative model and brand for communicating the value of the business with members, consumers and other stakeholders.

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