Inspiring Ambassadors: Engaging Internal Audiences


Inspire your co-op’s employees, members and leaders to be ambassadors of your cooperative brand. This interactive workshop is designed to get attendees involved in breaking down the co-op story. Attendees will learn how to educate internal audiences (leaders, members and employees) on cooperatives and effectively communicate the many benefits of leading, supporting, working for and doing business with cooperatives to support local communities. A special spotlight on cooperative employees will explore how your business can increase productivity and boost employee experience by connecting daily tasks to a higher purpose by using effective storytelling. Learn how a great story can unlock potential and ignite your employees, members and leaders as ambassadors—ultimately driving sales, revenue and membership.

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