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Make Your Customers Crave Your Brand


Think about the brands that are most important in your life…the ones you can’t live without.

• What triggered your loyalty?

• What does this brand represent to you?

• Why do you feel stronger about these brands?

Now ask yourself, “Do your customers feel the same way about your brand?” If not, why?

I’m willing to bet that those brands you crave on a daily basis have one thing in common: They have harnessed the power of stories to connect with their customers on an emotional level. They have moved beyond pure, hard facts in their marketing messages.

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