Think about the brands that are most important in your life…the ones you can’t live without.

• What triggered your loyalty?

• What does this brand represent to you?

• Why do you feel stronger about these brands?

Now ask yourself, “Do your customers feel the same way about your brand?” If not, why?

Webinar: What Fairtrade Certification Means for Producers and Consumers

NCBA Congratulates Cooperator Sally Jewell on Cabinet Confirmation

I’m willing to bet that those brands you crave on a daily basis have one thing in common: They have harnessed the power of stories to connect with their customers on an emotional level. They have moved beyond pure, hard facts in their marketing messages.