Credit unions are cooperatives. But chances are, not all credit union employees or members have made that connection. In a recent article for CUInsight, Kerala Taylor offers credit unions six ways to bring attention to the shared identity and principles behind the cooperative movement.

“Having visited my fair share of credit union websites, I’ve found that they tend to focus disproportionately on the ways in which they are “just as good” as banks, rather than what sets them apart as cooperative financial institutions,” Taylor writes.

Taylor is Co-Owner and Director of Marketing & Impact at PixelSpoke, an employee-owned cooperative that creates user-friendly, high-converting, award-winning websites for credit unions.

“Let’s not forget that credit unions are founded on the idea that cooperation between people (i.e. “people helping people”) is powerful. When groups come together with a common goal, amazing things can happen. That’s what the cooperative principles are all about, but they often seem to get lost in the shuffle. As part of the team responsible for the public face of a credit union, marketers are in a unique position to bring these core principles to the forefront.”

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