NCBA CLUSA’s Prepare for IMPACT pre-conference webinars are designed to prepare attendees for discussions at NCBA CLUSA’s 2017 Cooperative IMPACT Conference in October. During the month of June, we’re offering three additions to this webinar series. Learn more and register below!
Prepare for IMPACT Business Intelligence Webinar Series, Part 2: “Implementing Business Intelligence”
Tuesday, June 13, 2017
1 – 2 p.m. EDT
In Part 1, Partner and Business Development Director of Medullus Systems Roni Banerjee offered an introduction to Business Intelligence (BI). In Part 2, CEO of CoMetrics Paul Giudice will provide a deep dive on how to implement a BI solution using some examples from the company’s clients. CoMetrics—a co-op themselves—has been working with data for almost 20 years.
During this webinar, attendees will:
• Learn what implementing “Business Intelligence” looks like
• Observe benchmarks gathered from CoMetrics partner organizations to illustrate how BI can support a co-op
• Explore a case study of the National Co+op Grocers implementation
• Dive deep into why certain implementations works and the challenges that cause certain implementations to fail
• Have an opportunity for extensive Q&A
Prepare for IMPACT Membership Engagement Webinar Series: “Recruitment and Retention Strategies for Co-ops”
Thursday, June 15, 2017
1 – 2 p.m. EDT
Since its inception in 2012, The Veterinary Cooperative (TVC) has seen membership rapidly grow to include more than 2,000 independent veterinary hospitals around the U.S. Our panelist for this webinar has been leading that strategy since day one, VP of Member Experience Allison Morris.
During this webinar, attendees will:
• Review best practices for creating a membership outreach strategy
• Learn more about the initiatives that TVC has used to grow membership so quickly
• Get an inside view of the database TVC uses to manage its members and how it might be useful to your co-op
• Explore the organization’s philosophy and why it’s important when recruiting new members and retaining current ones
• Have an opportunity for extensive Q&A
Prepare for IMPACT Marketing the Co-op Advantage Webinar Series, Part 1: “Storytelling, Asset Development and Campaign Design”
Wednesday, June 28, 2017
1 – 2 p.m. EDT
Presented by NCBA CLUSA’s marketing and PR firm Finn Partners, Part 1 in this series will examine the finer points of storytelling, asset development and general campaign design, providing the foundation for our webinar series on marketing the co-op advantage. Part 2 in July will examine the in-store experience—i.e. point of purchase, merchandising and local outreach marketing. Part 3 in August will focus on developing a digital strategy; Part 4 in September will explore social media strategies.
During this webinar, attendees will:
• Learn the mechanics of storytelling—from appraisal to copy
• Review the do’s and don’ts of the asset development process
• Examine best practices of designing a marketing and PR campaign that brings together various channels
• Explore case studies of successful implementations of co-op identity
• Have an opportunity for extensive Q&A