Senior Vice President of Marketing & Advertising
CCA Global Partners
Frank Chiera has always been passionate about marketing, technology and family businesses. As a boy, he looked forward to going on sales and repair calls with his dad, who owned a watch, clock and antique jewelry repair business. Back then, as people were replacing fine windup timepieces with battery operated movements, it was Frank’s dad who taught him the value of articulating quality, craftsmanship and brand storytelling. His customers relied on him to provide a service that they couldn’t do on their own. Growing up in a family business also meant Frank always fought for the underdog and rooted for local businesses.
In his current role as Senior Vice President of Marketing & Advertising at CCA Global Partners, Frank leads all marketing initiatives for Flooring America/Flooring Canada, The Floor Trader, and The International Design Guild. He is also responsible for developing a new business initiative within CCA Global Partners called Drive, a marketing automation platform made available to CCA members as well as independent retailers outside of CCA Global Partners.
Frank comes to CCA Global with over 20 years of successful marketing and brand-building initiatives on both the brand and agency side. He is considered an innovative and creative marketing thought leader specializing in the creation of strategic digital, traditional and brand-building lead generation programs. Frank partnered with major brands like Zappos, Century 21 and Staples from his agency life; and held several roles of increasing responsibility with The Yankee Candle Company, a vertically integrated American manufacturer and retailer of scented candles and accessories. Additionally, Frank has worked for brands like Ace Hardware, Carpet One Floor & Home and Key Bank, all focused on consumer marketing initiatives.
Frank resides in Southern New Hampshire with his husband, Chris, is the proud dad to twins Luca and Willamia and can be found tinkering with classic cars on the weekend.