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    P6 Summer Membership Surge

    P6 Summer Membership Surge Toolkit

    NCBA P6 Summer Membership Surge 2025 

    Backgrounder + Talking Points 

    Overview 

    The P6 Summer Membership Surge is NCBA’s newest campaign to grow our cooperative community and expand our membership in 2025 — a milestone year as we celebrate the Year of Cooperatives. 

    Powered by P6, the cooperative movement can shape policy, expand opportunity and build resilience. Practicing P6 starts by joining cooperative associations and federated co-ops, whether they represent your co-op’s industry, region or the broader cooperative ecosystem.

    Is your cooperative a member of the National Rural Electric Cooperative Association, America’s Credit Unions or a similar national or state association? What about a federated co-op such as National Co+op Grocers or Shared Capital Cooperative? If you answered Yes to one or both of those questions, your cooperative is eligible to join NCBA CLUSA at a 50% discount during our P6 Summer Membership Surge.

     

    Why This Matters 

    • Now is a pivotal time. Cooperatives are gaining national attention for their role in building inclusive, sustainable economies. 
    • Membership fuels our collective power. Every new member adds strength to our policy voice, deepens peer connections, and expands learning opportunities. 
    • During the Year of Cooperatives, this is the moment to go further together.

    Talking Points to share: 

    Use the following points to guide emails, social posts, or conversations when referring other cooperatives or cooperators to NCBA CLUSA: 

    📌 What is the Summer Membership Surge? 

    • This campaign is a movement-wide invitation for cooperatives within our community to deepen their impact by becoming members of NCBA in the spirit of the 6th Cooperative Principle, or P6: cooperation among cooperatives.

    📌 What’s the Offer? 

    •  New members who join as part of the P6 Summer Membership Surge will receive 50 percent off their membership dues for two full years. To see if you cooperative is eligible, find your cooperative association or federated co-op on this list.

    📌 Why Join NCBA CLUSA? 

    • Be part of the national voice for cooperatives in the U.S. 
    • Access exclusive webinars, policy updates, member directories, and peer learning. 
    • Gain representation on Capitol Hill and alignment with global cooperative networks. 
    • Amplify your co-op’s visibility through spotlights, shared campaigns, and national events. 

     

    How to Share This Campaign 

    • Those who wish to apply must be a member of a co-op association or federated co-op. Find your member organization on this list.
       
    • Share sample emails and social media posts from our Member Toolkit below to simplify your outreach. 

     

    ✉️ Need Support? 

    We’re here to help you make the most of your outreach! 

     For additional graphics, talking points, or a custom message, contact: membership@ncba.coop 

    To share our message, simply copy and paste the content below across your social media outlets and within  your networks!

    Twitter

    We’re proud to be members of @NCBACLUSA, a national movement for cooperatives like ours. If you’re building a better world 🌎 through cooperation, consider joining. |

    Want to build an economy rooted in equity and cooperation? Join @NCBACLUSA — the national voice for co-ops. Your membership fuels the movement.  |

    Webinars. Advocacy. Peer learning. Visibility. If you’re a co-op, @NCBACLUSA membership offers real value. Learn more and join the movement.  |

     

    Facebook/LinkedIn

    • NCBA CLUSA is the national voice for cooperatives across sectors  through advocating for policies that support your business, amplifying your stories, and building a stronger, more inclusive economy. As a cooperative, you are already part of something bigger. But by becoming a member of NCBA CLUSA, your voice will be heard louder. You’ll join hundreds of cooperatives across the country who are working together to grow the movement, expand impact, and strengthen our shared future. We invite your co-op to join us and become part of a growing network committed to cooperative development, equity, and shared prosperity. 

    Email Templates 

    Subject: Why We’re Proud to Be Members of NCBA CLUSA 

    Body: 

     Hi [First Name], 

    At [Your Co-op Name], being a member of NCBA CLUSA means more than affiliation — it’s about being part of a national movement that uplifts cooperatives like ours. 

    Through NCBA CLUSA, we’ve gained access to a network of cooperative leaders, policy advocacy, member-only events, and resources that help us grow and stay connected. 

    This summer, NCBA CLUSA is launching their P6 Summer Membership surge, where you’ll recieve half off If you’re a cooperative, an individual cooperator, or a mission-aligned organization, I encourage you to explore the benefits of membership. Join a community that’s working together to build a more inclusive economy. 

    Learn more and sign up here: P6 Summer Membership Surge – NCBA CLUSA

    Subject: Join the Movement That’s Building a More Inclusive Economy 

    Body: 

     Hi [First Name], 

    The cooperative movement is rooted in democratic ownership, community wealth-building, and shared prosperity. That’s why we’re proud to be members of NCBA CLUSA — the national voice for cooperatives in the U.S. 

    If your work aligns with these values, I encourage you to consider becoming a member, because your voice matters. NCBA CLUSA is working every day to advocate for cooperatives, elevate our stories, and grow the cooperative economy. Let’s build that future together. 

    Start your membership journey here: P6 Summer Membership Surge – NCBA CLUSA