Cooperatives are the future of a more resilient, locally-rooted economy. That’s the case NCBA CLUSA President and CEO Doug O’Brien makes in a new episode of The Business RoundUp podcast on the iHeart App.
In conversation with host and journalist Melissa Bill, O’Brien breaks down the growing scope and influence of cooperatives across sectors and explains why this time-tested business model is gaining renewed attention in today’s unpredictable economic and political climate.
Amid that uncertainty, “I think everyone can agree that people should have more control of their economic futures,” O’Brien said. Cooperatives ensure that the decisions shaping the economy “stay local instead of being driven by distant shareholders,” he added.
During the interview, O’Brien shares examples of how cooperatives empower communities, create long-term stability, and offer a better business model when compared to traditional profit-driven structures. He also explores the importance of advocacy and awareness, and reveals how cooperatives can play a critical role in shaping the future of business—especially in sectors like childcare, housing and data.