SHARE YOUR STORY – GET FEATURED AT IMPACT 2025!
Building Awareness and Engagement through Stories
As part of our public awareness and advocacy work during the Year of Cooperatives, we’re inviting cooperators from all sectors to join in our video storytelling campaign. We’re collecting powerful stories that showcase how cooperatives are transforming communities, businesses and the broader economy. This is your opportunity to bring greater visibility to your co-op’s story and inspire others. It’s also your chance to be featured at our first-ever film fest at the 2025 Cooperative IMPACT Conference in October.
Why video stories? Because while a picture might be worth a thousand words, nothing brings a story to life like a video. There’s a reason your social media feeds are flooded with videos; algorithms know videos capture attention and hold engagement. It’s also the stickiest way to make a point. Viewers retain 95 percent of message when it’s delivered through video, compared to only 10 percent of a written message.
And video storytelling doesn’t need to be intimidating! You don’t need fancy, expensive equipment—your iPhone or other smartphone already has a high-quality camera and microphone. An inexpensive smartphone tripod is a good investment, and being aware of lighting and audio quality are key. Check out our smartphone video guide here.
For this campaign, feel free to create a new video, or submit one your co-op already has on the shelf.
Submit your story How to create great videos on your smartphone
