In 2017, NCBA CLUSA relaunched the Cooperative Business Journal. Part academic portal and part cooperative vision board, the Journal is a place where information and ideas converge to inspire discussion about the co-op business model.
It has provided a platform for readers to explore cooperative perspectives on local ownership, women in leadership roles, the inclusive economy, international relations and the home care crisis. Our most recent issue explores the state of the co-op economy and unpacks the exciting growth co-ops have experienced over the last decade—from 29,000 to 40,000 co-op businesses in the U.S.
You have the opportunity to align your brand with these topics as an advertiser. With a subscriptions already at more than 5,000, the Journal receives an average open rate of 34 percent and an average click-through rate of 4 percent—well above the industry average of 22 percent and 2.4 percent, respectively.
Coming in January, our Winter 2018 issue will examine how cooperatives can apply their unique value propositions to the platform economy space. We encourage you to be part of the conversation by reviewing our advertising options and supporting the cooperatives creating meaningful impacts in communities across the globe.
Our current options include static advertisements within the Journal, and we anticipate evolving our offerings to include sponsorships of video, interactive content and more. Click here for a full price list. For details, contact Bryan Munson at (202) 471-0900 or firstname.lastname@example.org.
Winter 2018 advertisements are due December 8.