As ski giants consolidate, small independents form their own cooperative


Bolton Valley is one of three independent resorts that are cooperating to offer a new pass to 34 resorts across the country. [photo: Mike Wood/VT Digger]
As many of Vermont’s most iconic ski resorts consolidate under the ownership of massive out-of-state companies, some skiers and snowboarders are being priced out of the sport. Others are looking for a less corporate skiing experience. In response, three of Vermont’s smaller independent ski resorts have teamed up to form a marketing co-op, allowing them to offer a $199 “Indy Pass” that includes two lift tickets each at 34 independently-owned resorts across the U.S.

By pooling their resources, they can compete with the higher marketing budgets of ski giants like Vail and Alterra, while still offering an affordable skiing option. The “Indy Pass” is newly available for the upcoming season.

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