Co-op Cincy supports transition of Black-owned apparel company Heritage Hill to worker-ownership


From left, the worker-owners behind Heritage Hill: Janeine Williams, Brandon Z. Hoff and Marcus Bethay. [photo courtesy Co-op Cincy]
Heritage Hill, an apparel company focused on Black culture, became worker-owned with the support of NCBA CLUSA member Co-op Cincy last month, joining a growing wave of transitions and helping build wealth in Greater Cincinnati’s Black community.Brandon Z. Hoff started Heritage Hill in Avondale in 2019 after noticing a lack of diversity in the world of collegiate merchandise. He planned to supply apparel to historically Black colleges while also enabling students to make products for their schools.“The goal was to unify the Black entrepreneurial community with the Black consumer,” Brandon said.Brandon learned about Co-op Cincy from a friend and took part in the Business Legacy Fund program in 2021. He was looking for a way to “participate in capitalism without being predatory.”The co-op business model appealed to him because it centers fairness. With this model, the company is owned and managed by the employees. “I really want people who work in the company to have an opportunity to benefit from the company.”As Brandon pointed out, the co-op business model has a long history in the Black community. “This has been very important for Black Americans, since there has been a history of disenfranchisement and discrimination. Black people have had to work together.”

Heritage Hill finished transitioning to the co-op business structure in February. Currently the co-op has three worker-owners, with two people interested in joining.The transition was seamless. “Co-op Cincy has been very helpful,” Brandon said. “They came with a ready-made template.”Brandon said that, in addition to growing, Heritage Hill wants to develop some form of business academy. “We want people to be familiar with business ownership and what that looks like.”Heritage Hill joins a wave of existing businesses transitioning to the co-op business model. In January, Shine Nurture Center, a childcare center in Mount Airy, became worker-owned.Ellen Vera, director of development and co-op organizing at Co-op Cincy, said, “We are so excited about helping businesses like Heritage Hill transition to worker ownership.”“As a fast growing startup, the founder and owner wanted to broaden ownership so that Heritage Hill could more fully fulfill its mission to lift up the Black community. Converting to a democratic ownership model allows more workers to benefit from the success of the company, while tapping into everyone’s full potential.”Co-op Cincy is working to support more transitions, in addition to helping launch new co-op businesses. Since starting a loan fund with Seed Commons in 2018, Co-op Cincy has loaned $691,000 to co-op businesses.Earlier this month, Queen Mother’s Market (QMM) cooperative held a launch party and fundraiser.QMM is working to start a Black, women-led grocery cooperative store in Walnut Hills, a food desert. A Kroger store closed in the neighborhood in 2017. The full-service grocery store will focus on affordable, healthy foods.QMM is one of the emerging co-ops in Co-op Cincy’s network and will be owned by the Walnut Hills community and its employees.Co-op Cincy and the Business Legacy Fund partner with the Cincinnati USA Regional Chamber’s Minority Business Accelerator, the African-American Chamber of Greater Cincinnati-Northern Kentucky, the Greater Cincinnati Microenterprise Initiative, All-In-Cincinnati, and Xavier Leadership Center. The Business Legacy Fund is funded through the support of the Carol Ann and Ralph V. Haile, Jr. Foundation, the Greater Cincinnati Foundation, the Fifth Third Foundation, and PNC Bank.

Share This Post

We hope you enjoyed this article. If you did, we would love it if you would share it to your social networks!