Building Resilience

Advancing Markets for Puerto Rican Coffee Producers: Cafe 2.0

Project Profile

NCBA CLUSA’s Advancing Markets for Puerto Rican Coffee Producers: Cafe 2.0 is a USDA Advancing Markets for Producers initiative that builds on the foundation of Café del Futuro to expand market opportunities for Puerto Rican coffee farmers.

Led by NCBA CLUSA in partnership with Productores de Café de Puerto Rico, Inc. (PROCAFÉ), the project supports small family coffee farmers in Puerto Rico to implement agroforestry practices, strengthen farm resilience, and access new markets for regenerative, U.S.-grown coffee.

Backed by a $15 million federal investment, Cafe 2.0 supports producers through two complementary pathways. The first helps farmers implement approved climate-smart agriculture and forestry practices on eligible acreage. The second helps producers make practical investments that strengthen productivity, quality, marketing, certifications, education, collective action, and market access.

 

at a glance:

April 2023 – September 2027

funded by:
U.S. Department of Agriculture’s Advancing Markets for Producers (AMP) Initiative
$15,000,000

Partners

Productores de Café de Puerto Rico, Inc. (PROCAFÉ)

Targets

Producers involved:

2,000

Acres involved:

10,000

Coffee trees distributed:

2.2 million

Native shade and tropical hardwood trees distributed:

135,000

Direct Farmer incentives and producer support:

$9.75 million NRCS standard climate-smart agriculture and forestry practices, as well as complementary investments in farm productivity, quality improvement, certifications, education, marketing, and collective initiatives.

GHG benefits:

50,661 MT CO₂e sequestered

 

Project Profile

NCBA CLUSA’s Advancing Markets for Puerto Rican Coffee Producers: Cafe 2.0 is a USDA Advancing Markets for Producers initiative that builds on the foundation of Café del Futuro to expand market opportunities for Puerto Rican coffee farmers.

Led by NCBA CLUSA in partnership with Productores de Café de Puerto Rico, Inc. (PROCAFÉ), the project supports small family coffee farmers in Puerto Rico to implement agroforestry practices, strengthen farm resilience, and access new markets for regenerative, U.S.-grown coffee.

Backed by a $15 million federal investment, Cafe 2.0 supports producers through two complementary pathways. The first helps farmers implement approved climate-smart agriculture and forestry practices on eligible acreage. The second helps producers make practical investments that strengthen productivity, quality, marketing, certifications, education, collective action, and market access.

 

PROCAFE member Erik Torres leads a tour of his mountaintop coffee farm.

Cafe 2.0 helps Puerto Rican coffee producers improve farm performance and market competitiveness through coordinated support for conservation practice adoption, farm investment, cooperative development, and market access.

The project helps eligible producers implement approved climate-smart agriculture and forestry practices such as agroforestry, conservation cover, cover crops, reduced tillage, windbreaks, tree and shrub establishment, nutrient management, pest management, forest stand improvement, and other conservation practices. These practices are designed to improve soil health, strengthen climate resilience, support biodiversity, increase long-term productivity, and contribute to carbon sequestration.

Cafe 2.0 also supports approved producer investments that address practical barriers to productivity, quality, and market access. These may include labor, equipment and tools, seedlings and agricultural inputs, marketing, certifications, education, collective initiatives, and other approved uses that help producers strengthen their farms and participate more competitively in higher-value coffee markets.

Together, these forms of support allow Cafe 2.0 to connect farm-level resilience with market systems development. The project helps position Puerto Rican coffee as a differentiated, regenerative, U.S.-grown product while supporting stronger producer organizations, improved aggregation, buyer linkages, and long-term economic opportunity for farming families.

 

Project Objectives

The overarching goal of Advancing Markets for Puerto Rican Coffee Producers: Cafe 2.0 is to expand markets for Puerto Rican coffee by incentivizing producers to invest in farm resilience, strengthen productivity, and compete in differentiated coffee markets.

The project supports producers to:

Implement Climate-Smart Agriculture and Forestry Practices

Cafe 2.0 helps producers adopt NRCS standard agroforestry and conservation practices on eligible acreage. This support is connected to practice implementation, documentation, field verification, and maintenance requirements.

Through these practices, the project helps improve soil health, shade management, biodiversity, climate resilience, long-term productivity, and carbon sequestration.

Strengthen Farm Productivity, Quality, and Market Readiness

Cafe 2.0 also supports approved investments that help producers address practical production and market barriers. These may include labor, tools, equipment, seedlings, agricultural inputs, certifications, education, marketing, and collective initiatives.

This support helps producers improve farm operations, strengthen coffee quality, prepare for market requirements, and participate in higher-value sales channels.

Expand Market Access for Puerto Rican Coffee

Cafe 2.0 helps producers and producer organizations access differentiated coffee markets through traceable supply chains, specialty coffee positioning, cooperative development, certifications, buyer engagement, and direct connections with U.S. markets.

Strengthen Producer Organizations

The project supports cooperative development and collective initiatives that help producers aggregate supply, share resources, improve access to infrastructure, strengthen bargaining power, and build more competitive market systems.

 

Economic Benefits for Producers

NCBA CLUSA anticipates that participating producers will realize the following economic benefits:

Increased Market Access

Cafe 2.0 helps producers and producer organizations access differentiated coffee markets through traceable supply chains, cooperative development, specialty coffee branding, certifications, buyer engagement, and direct connections with U.S. buyers.

Improved Farm Productivity

Agroforestry, conservation practices, improved inputs, technical assistance, tools, seedlings, education, and labor support can help producers strengthen farm operations and improve long-term productivity.

Reduced Production Costs

Improved land management, healthier soils, more efficient input use, shared resources, and cooperative approaches can help reduce costs and improve farm profitability over time.

Increased Revenue Opportunities

By supporting quality improvement, traceability, certification, branding, aggregation, and buyer linkages, Cafe 2.0 helps Puerto Rican coffee producers compete in higher-value markets and capture more value from their coffee.

Stronger Producer Organizations

Cafe 2.0 supports collective initiatives and cooperative development that help producers share resources, improve market infrastructure, aggregate supply, and strengthen bargaining power.

Results to Date

As of May 2026, Cafe 2.0 has reported the following progress:

Farmers enrolled:
301, 300 pending
Acres under practices:
1,500
Coffee trees distributed since February 2024:
510,372
Native trees distributed since February 2024:
22,387
Producer support disbursed since June 2024:
$385,000
CO₂ sequestered since September 2024:
1,172 MT
Markets reached:
119
Sales facilitated:
$231,643

 

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